Online Banking Report announces an in-depth new research report that analyzes the efforts of 15 banks and payments players to cross-sell products within their secure online banking areas.
One of the most often cited, but seldom realized, benefits of online banking is the ability to market to users at precisely the time they are ready to buy. Marketing to users after they have already logged in allows for precise targeting of individual users without requiring them to identify themselves or fill out a lengthy form. With financial institutions facing mounting cost pressures, now is the perfect time to take behind-the-password marketing to the next level.
This report will help financial institutions improve their efforts to sell behind the password and leverage this ultimate form of one-on-one marketing. Included in the report is an analysis of six key areas behind the password that can be effectively used for sales and marketing messages:
- interstitial (splash screen) pages
- banner and keyword advertising
- product placement
- transactional upgrades
- pages displayed after an online banking session has concluded
- product/shopping portals
Also included in the report are lessons from the leaders in behind-the-password marketing, complete with detailed examples.
This exclusive research is available only from Online Banking Report and is a must-read for any financial institution. It can be downloaded immediately after purchase at www.onlinebankingreport.com.
Companies Mentioned:
American Express, Bank of America, Chase Bank, Citibank, Discover Card, Everbank, First Tech Credit Union, ING Direct, Jwaala, Mint, Netflix, PayPal, Revolution Money, US Bank, WaMu, Wells Fargo
About Online Banking Report
Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visitwww.onlinefinancialinnovations.com, email info@netbanker.com or call (206) 517-5021. You may also find OFI’s blog on the latest in online finance & banking at www.netbanker.com.
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